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Never Ever (Ciara song)
"Never Ever" is a song performed by R&B singer Ciara. It was the first single released from her third studio album, ''Fantasy Ride''. The song features rapper Young Jeezy, was produced by Polow da Don, and was co-written by Ciara and Elvis “BlacElvis” Williams, who both produced and co-wrote Ciara's single, "Promise", from her second album, ''Ciara: The Evolution''.〔(December 19, 2008). (Ciara Better Than ‘Ever’ on New Single ) ''Rap-Up''. Retrieved December 19, 2008.〕
==Background==
For "Never Ever", Ciara collaborated with previous collaborator and associate Polow da Don, as well as Blac Elvis. Ciara previously worked with the two on a previous single, "Promise" (2006). Polow da Don told MTV News, "We both came up and were raised in the same camp. We've known each other for a long time."〔 When talking about the working relationship between him and Ciara, he replied, "We actually just have this natural chemistry that I don't even have with some of my own artists. I understand her and I understand what she should be doing. I look at it like this: When I work with her, I'm a fan, and this is what I want her to be doing."〔 Polow da Don went on to compare he and Ciara as having the formula to becoming the new Aaliyah and Timbaland, a famed singer-producer combination in the late 1990s.〔
Polow da Don also called the song a "hard midtempo", calling it an R&B version of a hard rap track, commenting, "where dudes can ride around in their cars and listen to R&B and not feel like a girl."〔 Polow went on to call it "hard like a rap record", and said that was the reason why Young Jeezy didn't have a problem adding his contributions to it.〔 Ciara went on to characterize the song as "one of those real records."〔 She elaborated on that in particular on the set of the video shoot for the song, explaining: "I can relate to it myself. I've been in a relationship before where I've given 100 percent, and I feel like I was given 80 percent. I fought so long to try and keep it up — keep it afloat and to keep it together, and you got to realize that if somebody's not going to want to — and the key word is 'want to' — love you the same way you love them, then it shouldn't be. It's a real situation, and it seems to be very common nowadays in conversations about love and relationships. I definitely know should be talked about, and I've experienced it before."
The song's chorus samples the 1972 worldwide hit, "If You Don't Know Me by Now", by popular Philadelphia soul musical group, ''Harold Melvin & the Blue Notes''. Because of that, the song's writers and producers Kenneth Gamble and Leon Huff, known as the songwriting and production duo Gamble and Huff received songwriting credits〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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